Revenue Management is used to sell the right unit to the right customer, at the right price, at the right time. Hotels face important decisions regarding when to sell, to whom to sell and for how much to sell. By controlling inventory, price and duration of stay, the hotel can maximize its revenue.
Moreover, data collection in terms of demand, competition, pricing and inventory, as well as market segmentation and market-based pricing are essential steps to maximizing profit. Understanding customers perception of product value and accurately aligning prices, can be crucial in today’s competitive market.
At Hotelising we specialize in achieving long-term revenue goals. Our forecasting mechanisms help us determine appropriate capacity when demand is uncertain and maximize expected revenue when there are uncertain levels of demand. We use data-driven tactics and strategy to increase sales and grow revenue.
The internet plays a crucial role at all stages of the booking process, with consumers using online travel agents (OTA’ s) and services such as Priceline, Expedia, Trip Advisor and others to search out and purchase hotel rooms. According to data, approximately 75% of the consumers visit an online travel agent prior to making a reservation online (Source:comScore).
Hotels have to be spot on with their distribution strategy and think strategically in terms of rate setting and market differentiation. Through classical and innovative solutions, we promote the hotel in the right distribution channels and ultimately maximize revenue.
Our extensive knowledge of the OTA’ s, gives us the ability to take advantage of the opportunities each channel offers and thus to blast off sales. We utilize the power of partners to generate more business, while maintaining the hotel website as top priority.
SALES REPRESENTATION - CONTRACTING
Sales Representation requires expertise, professionalism, and industry know-how. Positioning your hotel and destination with the use of an array of services and executing a customized program designed specifically to expand your audience, can be crucial to revenue growth.
With your specific needs and goals in mind, we can create both integrated and comprehensive full service sales to maximize revenue potential within new or existing markets.
Hotelising has access to hundreds of travel buyers, travel agents, tour operators, meeting and conference planners, international companies and national organizations. Contracting services is a major part of our activities, as we carefully select the very best Tour Operators, Wholesalers and Travel Agencies and we become your liaison with them.
We conduct personal sales visits to travel agencies, business travel management companies on a regular and consistent basis, to build long-term relationships. We basically function as a local extension of your sales and marketing team, at a fraction of the cost of full company presence.
Hotelising offers digital marketing services to the hospitality and the catering industry.
We undertake the management of social media, content marketing, google ads as well as
more specialised services in digital marketing.
You can trust our team to create your annual digital strategy.